It’s not often that a press release gives us a little lump in our throat, but a snippet of news we received about the pub chain Ember Inns has really touched our hearts this year.
Sadly, some of the latest national research has revealed that half a million UK senior citizens will be alone on Christmas Day, making it a day to dread for many lonely people. While most of us enjoy a day of fun and family each year, almost 1 in 20 older people didn’t receive a single Christmas present last year. So, it’s not surprising to learn that Ember Inns reckon that 20% of older people wake up on Christmas morning dreading the day ahead and that 1 in 10 are expecting to eat a ready meal on Christmas Day.
Ember Inns support The Silver Line a helpline which provides information, friendship and advice to older people and this year, each of their 130 pubs across the UK has donated a table so that guests nominated by The Silver Line can enjoy a special Christmas meal with them.
Fiona Richardson, Marketing Manager for Ember Inns, said, “At Ember Inns we’re passionate about communities. We all have friends or relatives that live alone and this can be a very tough time for them, especially in the run up to Christmas and our pubs are ideally situated in the community to help.”
In the UK more than half of all 75 year olds live alone and one in ten suffers ‘intense’ loneliness but is reluctant to ask for help.
We say “bravo Ember Inns” and a big “Happy Christmas” to everyone involved.